HOW TO WRITE CONTENT THAT REALLY CONVERTS -

Creating content that converts is essential for any successful marketing strategy. Whether you are marketing using video, written content, or audio content.

 Here are some steps and tips to help you write content that resonates with your audience and drives conversions:

1.  WHO IS YOUR CONTENT DIRECTED TO

■ Knowing and understanding your target audience and their needs will help in a great way

Before you start creating your content, you have to research your target audience. How do you do this? By using the strategies below👇👇

•       Google Analytics
•       Surveys
•       Social media insights

Using these tools will help you gather data about your audience's behavior and interests 

2.  SEARCH AND FIND PROVEN CONTENT IDEAS

All around you, there is proof of many ideas that work and those that fail. Based on this you have to look for content ideas that have already proven to convert

You can find these ideas from 

• Blog posts of those who have succeeded 
• Infographics 
• Videos in your niche
• Magazine covers
• Online publications
• Slide presèntations

With more effort, you can find out what your competition is doing right to succeed and what your target market needs to hear

The ideas you receive from this exercise will also help you create a content marketing strategy that generates quality leads for your business

To find content ideas please use these strategies

3. DEFINE HOW YOU WILL SOLVE A PROBLEM

By clearly defining the problem your content will solve you will grab the attention of your readers. Do this by:

■ Explaining how your content benefits the reader and why they should continue reading

■ Use strong messages to convey action and urgency 

4.  STRUCTURE YOUR CONTENT FOR EASE OF READING

■  Start your introduction with a hook or an interesting fact In order to wet the appetite of your readers for what comes next

■  Make use of headings and subheadings to break up the text into small easy to understand paragraphs

■  Try to keep paragraphs concise (maximum of four sentences in a paragraph) if possible

■  Use numbering or bullet points to add structure and make information scannable

5. MAKE STRATEGIC USE OF KEYWORDS

■  Do proper research on relevant keywords and these must be related to the topic you are writing about

■  Incorporate these keywords naturally into your content to improve search engine visibility and attract the right audience. 

To get more info on how to properly use keywords in your content get it here👇👇

https://www.bkacontent.com/how-to-use-keywords-in-your-content/

6. ADDRESS YOUR READER'S ANXIETY

■  Think of how to address concerns or doubts your readers might have

■  Provide your readers with valid social proof, testimonials, or even case studies to build trust 

■  Be transparent and honest about any limitations or risks according to what you are writing about

You can use phrases like: 

"I recommend verifying this information independently to get complete and accurate knowledge about the subject"

7. CREATE A CLEAR CALL TO ACTION(CTA)

■  Every content created always has one specific goal. Whether that goal is getting readers to sign up for a newsletter, download an ebook, or make a purchase - Guide your readers towards that action. 

■  Use compelling CTAs that communicate the next step.

Keep in mind that quality content that genuinely helps your audience will lead to better conversions.  

Keep testing and refining your approach to find what works best for your specific audience and industry.

Keep learning more about effective content creation and soon you will make readers want more 

Below is a guide on how to write content that converts effectively:

https://neilpatel.com/blog/creating-content-that-converts-the-step-by-step-guide/

https://www.theblogsocial.com/how-to-write-content-that-converts/

https://contentmarketinginstitute.com/articles/creating-content-that-converts/